The Tappan Collective Offers Affordable Art to Young Collectors

Tags: Blogs, Galleries, Online Art, Photography, Prints

The Tappan Collective, a new online venture for purchasing art, distances itself from other Internet companies (Art.sy, Art Net, Artspace, etc) with one principal factor: price.

The recently launched company aspires to provide affordable art to aspiring collectors with a selection of emerging artists — so far, 21 individuals from New York, Paris, Chicago and London, all of whom are friends of the founders, 24-year-olds Jordan Klein and Chelsea Neman.

The duo met at the University of Michigan (the company is named after Tappan Street, located near the university’s art school), where they recognized “the gap in the art market for high art at low prices,” according to Klein.

The company sets a modest price cap at $1,000 and usually offers limited-edition prints rather than unique pieces.

For example, Amanda Charchian’s photograph “Calm See, Come See, Comme (Ci #1)” (detail shown) carries an $80 price tag for a 10×15 inch print or a $300 tag for a 20×30 inch print (compare this to a work on Artspace priced at over $45,000).

“We are trying to build a new way to find and discover art, to create a young space that seems fun, where you can be educated about art and discover young talent,” said Ms. Klein.

The site also features a blog, which hosts behind-the-scenes elements of the art-making process.

New Online Venture, Tappan Collective, Seeks Emerging-Art Buyers at Lower-End of Market via GalleristNY

Photo courtesy of The Tappan Collective